The Swiss bike brand SIMPEL was relaunched in 2024 and we at FJELD got to do both the design strategy for the entire product lineup and execute the industrial design of each model, including creating the CAD model for the 3D printed prototypes.

The low instep version of MODEL20_TWO features a one-piece aluminium main frame without any welds and rear shock covers for a tidy look. The design can be customized using the interchangeable covers on the head tube, or you can choose another of the two frame colors.

Photo Credit: Mike Hunger, EBIKE-MTB.COM