Light design was a big part of Torgny's responsibilities when he was at BMW and this experience is now proving to be very valuable also in the bicycle industry. In this case, Flyer wanted a high-performance headlight with a recognisable daytime running light for their entire product range and we got to work closely with the manufacturer, Busch + Müller, to make sure the shape, finish, packaging and homogeneous light effect were all at a unusually high level for this industry.

Photo Credits: Flyer AG