BMC URS
Industrial Design
Cycling
The URS has progressive geometry designed to push beyond the limits of gravel roads. A slack head angle and long reach paired with super-short and integrated stems for control and responsiveness on the most demanding terrain. Given the intended purpose of this bike, the team aimed for a design borrowing some visual cues from MTBs as well as the Roadmachine. Micro-travel suspension was incorporated in the seat stays, and a version that also had front suspension was introduced two years later.
Image Credits: BMC







fjeld [fyeld; Norwegian fyel]
a rocky, barren plateau
of the Scandinavian peninsula.
Studio
St. Johanns-Vorstadt 15
4056 Basel, Switzerland
Contact
+ 41 78 636 14 98
hello@fjeld.studio
@fjeld.studio
© Fjeld 2024
Contact
+41 78 636 14 98
hello@fjeld.studio
Office
St. Johanns-Vorstadt 15
4056 Basel, Switzerland
Instagram
fjeld [fyeld; Norwegian fyel]
a rocky, barren plateau
of the Scandinavian peninsula.
© Fjeld 2024