For industrial design projects our offering includes:
Sometimes we also include engineering services together with our partners.
Where we perhaps can add the most value is helping identify what is really relevant to the target customers and create designs that resonate with them.
Design Strategy
Torgny is a firm believer in the importance of creating a solid design strategy in order to achieve:
The first three point can obviously have a strong impact on the brand perception and sales, and the last one can really help save a lot of time in discussions when an agreed-upon design strategy gains importance over people’s personal taste.
Using his diverse design background Torgny has developed a process for creating effective strategies that are easy to understand also for non-designers and - equally important - identifying the key steps that an organization has to take for successful implementation.
Strategic design leadership as a flexible, on-demand service, enabling businesses to access high-level expertise without the commitment of a full-time in-house senior role. The delivery of this service is adaptable, shaped to specifically address the unique needs and challenges of each business.
Teaching/Mentoring
Torgny has a long experience in mentoring younger designers, and he used to teach part time at Elisava Design School (Barcelona) for four years. He has also done a number of Design Talks and Design Workshops with design schools, and offers mentoring services for companies lacking more experienced designers.
Branding
Javier and Torgny have both been involved in branding projects in different capacities for more than 20 years, sometimes fairly extensive, including a wider brand vision, and in other cases the projects have had narrower scope like e.g. refreshing logos and wordmarks.
For industrial design projects our offering includes:
Sometimes we also include engineering services together with our partners.
Where we perhaps can add the most value is helping identify what is really relevant to the target customers and create designs that resonate with them.
Design Strategy
Torgny is a firm believer in the importance of creating a solid design strategy in order to achieve:
The first three point can obviously have a strong impact on the brand perception and sales, and the last one can really help save a lot of time in discussions when an agreed-upon design strategy gains importance over people’s personal taste.
Using his diverse design background Torgny has developed a process for creating effective strategies that are easy to understand also for non-designers and - equally important - identifying the key steps that an organization has to take for successful implementation.
Strategic design leadership as a flexible, on-demand service, enabling businesses to access high-level expertise without the commitment of a full-time in-house senior role. The delivery of this service is adaptable, shaped to specifically address the unique needs and challenges of each business.
Teaching/Mentoring
Torgny has a long experience in mentoring younger designers, and he used to teach part time at Elisava Design School (Barcelona) for four years. He has also done a number of Design Talks and Design Workshops with design schools, and offers mentoring services for companies lacking more experienced designers.
Branding
Javier and Torgny have both been involved in branding projects in different capacities for more than 20 years, sometimes fairly extensive, including a wider brand vision, and in other cases the projects have had narrower scope like e.g. refreshing logos and wordmarks.
fjeld [fyeld; Norwegian fyel]
a rocky, barren plateau
of the Scandinavian peninsula.
Studio
St. Johanns-Vorstadt 15
4056 Basel, Switzerland
Contact
+ 41 78 636 14 98
hello@fjeld.studio
@fjeld.studio
© Fjeld 2024
Contact
+41 78 636 14 98
hello@fjeld.studio
Office
St. Johanns-Vorstadt 15
4056 Basel, Switzerland
Instagram
fjeld [fyeld; Norwegian fyel]
a rocky, barren plateau
of the Scandinavian peninsula.
© Fjeld 2024
